Welcome to Kickflip! We are building the best product customization software allowing you sell customized and personalized products online without having to write a single line of code. We've built plugins for Shopify, WooCommerce, Prestashop and our platform can also be integrated with custom built online stores.

What is Mass Customization?

Let's quickly define Mass Customization. This is Investopedia's definition:

"Mass customization is the process of delivering market goods and services that are modified to satisfy a specific customer's needs. Mass customization is a marketing and manufacturing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production. Other names for mass customization include made-to-order or built-to-order."

Here's a quick video introducing the concept of mass customization where you can hear Professor Dr. Frank T. Piller, professor of technology and innovation management at RWTH Aachen University & Co-Founder of the MIT Smart Customization Group at MIT :

What is a product customizer?

A product customizer is a software allowing you to sell customized and personalised products online. It allows your customers design and build your product by selecting options you have predetermined. Once the customer places an order, the software will save the order data, allowing you to manufacture it on-demand. The product's pricing will also often be updated in real-time based on the customer's choices.

A few product customizer examples built with Kickflip

Custom T1 Pro Keyboard Customizer by Alt Customs

keyboard customizer

Baabuk by You Shoe Customizer by Baabuk Shoes

shoe customizer

Build your own Gallon Gear by Gallon Gear

water bottle customizer

What can be customized on a product?

Many things can be customized on a product. For example, you could allow your customers to change the colors and materials, print, embroider or engrave their name on it, add components uploaded their logo.

More often than not, a short and quick customization experience is preferable to avoid overloading your customers with choices and get a great add-to-cart conversion rate.

Did this answer your question?