Some texts, like the customize button label, can be translated using the Wix Multilingual app. First, make sure you have the official multilingual app installed.
With the app installed, you will have access to the translation page under Website Content > Multilingual. Select or add the desired language and navigate to CMS > Kickflip Texts. If the Kickflip Texts option is not there, you can add it manually by clicking on Add/Remove collections and selecting the Kickflip Texts collection.


