If personalized text engraving is something you are offering on your product, here's how to achieve this effect with Kickflip.
Login to Kickflip and open your product.
Click on the blue + button and create a Text question, or open a text question you have previously created.
Within the right side properties panel, next to Display type, click on the cog icon.
Toggle on Engraving.
Next to Engraving, click on the cog icon.
Edit the Depth, Sharpness and light direction settings.
You can set a different light direction for each view.